Powering every working day since 2004
RAM is a global fleet management software provider, helping trades and field service businesses track vehicles, manage drivers, and reduce operating costs.
Our journey
2004
RAM founded
RAM Tracking was established in 2004 by industry experts who understood the challenges fleet managers face every day.
2019
Launched RAM Assist
From the start, the business was built on two principles that still guide us today: technology that's easy to use and practical innovation that solves genuine operational problems.
2021
Launched RAM Live
What started as a fleet tracking solution has evolved into a complete digital fleet management platform.
2025
Joined the Klipboard group
With more than 340,000 vehicles tracked and over 23,000 fleets onboard, we are the value segment leader for businesses across the UK and North America.
Our mission: "Power every working day"
We power efficiency for trades and field service businesses. By helping you track every mile, protect every journey, and manage every job, we enable you to get more productivity from every working day.
More jobs
Automated timesheets and smart scheduling free up your team to fit 2-3 additional jobs into every working day.
Instant savings
Cut fuel costs, eliminate wasted journeys, and reduce overtime errors. Average savings: £286 monthly per vehicle.
Easy compliance
Digital vehicle checks and automated driver verification keep you audit-ready without the administrative burden.
Full control
Real-time visibility of every vehicle. Respond immediately to issues and provide customers with accurate ETAs that build lasting relationships.
Meet our team
Our leadership team brings decades of experience across fleet technology, SaaS, operations, and customer service. Many have grown with the business, helping to shape RAM into a trusted partner for thousands of fleets.
Michael Dodds
Chief Sales Officer
Joined RAM in 2014
Favourite vehicle: RAM 1500 TRX
Previous Experience: Climbed the ranks at RAM from Inside Sales to Chief Sales Officer
Interests: Golf, Travelling, Newcastle Utd
Ajay Handa
Senior Diligence & Integration Director
Joined RAM in june 2022
Favorite vehicle: Audit TTS and Porsche 911 Carrera GTS
Previous Experience: Private equity backed roles, including 11 years as CFO at a vehicle valuation business in Leeds and 9 years supporting a GP healthcare business
Interests: Running, Squash, Guitar, Spanish
Scott Chesworth
Chief Operations Officer
Joined RAM in 2012
Favourite vehicle: Aston Martin DB12
Previous experience: Halifax/Bank of Scotland, Zurich Insurance
Interests: Football, Snooker, Travelling
Nick McClellan
Managing Director
Joined RAM in Jan 2004
Favourite vehicle: Range Rover
Interests: Travel and football
Richard Blown
Chief Technology Officer
Joined RAM in November 2020
Favourite vehicle: Specialized S-Works Tarmac SL8
Previous experience: 25 years of IT experience; leading Innovation, Architecture and Development teams across large corporations and industries
Interests: Cycling, Travel
Dan Ellerker-Briggs
Marketing Director
Joined RAM in jan 2025
Favourite vehicle: VW Buzz
Previous Experience: Nearly two decades scaling B2B businesses through demand generation & performance marketing
interests: Keeping Fit, Outdoors & Exploring, DIY
Trusted by businesses of all trades
Thousands of businesses rely on RAM every day to keep their fleets running efficiently and compliantly.
Helpful resources
From practical guides to expert insights, our resources help you reduce costs, improve productivity, and stay in control of your fleet.
Expert insights
Industry trends, and practical tips to help you get more from your fleet every day.
Free guides and templates
See how businesses like yours transform their fleet operations.
Boost productivity with RAM
See how businesses like yours have transformed their fleet operations.
See RAM in action
Discover real examples and quick demos designed to improve fleet efficiency.
Build your career with RAM
We’re a team of 140+ people building technology that solves real problems for fleet-based businesses. As part of the Klipboard group, we’re growing fast and making an impact across the UK.